In today’s globalized economy, company culture is a hot buzzword. Recent research has confirmed that there is a direct correlation between a positive workplace culture and better business performance.Unfortunately, ,Aocompany culture’ is one of those terms that has never been properly defined. Although many aspects of the business are affected by it, it is the emotional engagement employees have with their company that can make a big difference in how they perform. Culture is about the feelings, behaviours, and relationships that are expressed in the company’s values and mission statements and practiced daily. Is the employer creating a sense of purpose and working with staff to develop, support, and hold them accountable? Is there a culture of trust and respect? Let’s examine how a culture of work can make a difference in business performance.
1. Morale at work
We all know what happens to employees when they aren’t motivated. It leads to poor productivity and low customer service. Negative company culture can lead to low staff morale, which can cause employees to be less productive, take sick leave, or even quit altogether. This has a direct impact on business performance. However, morale can be boosted if employees feel valued and listened to. A high level of staff morale leads to greater employee engagement and a positive attitude toward work, colleagues, and customers. The company culture has an impact on staff morale, which in turn affects results. It’s that simple.
2. Going the extra mile
High morale will lead to a large supply of goodwill. This is a resource you can draw on when it matters. Employee engagement is another hot buzzword. It’s when your employees feel passionate about their work. As part of a company culture improvement effort, employees are more likely to invest in their employees. Who would want to put in more effort if they don’t get any recognition or positive rewards? People who work hard are more likely to quit or burn out quickly. They will also be resentful that they have not been recognized and rewarded for their efforts. It is impossible to force commitment by putting on pressure or cracking the whip.
3. Customer benefits
Customers have the right to vote with their feet. Did you know that people prefer to work with companies that have a positive corporate culture. To gain competitive advantage, it is important to align with the business goals, environmental commitments, and how they treat employees. A business that is only interested in making a profit is unlikely to be authentic. Customers will eventually find out. Customers who are treated with kindness, professionalism, knowledge, and assistance will be more satisfied and return to the company for future business.
4. Innovation in an atmosphere
A competitive market economy is driven by innovation. Innovation is more likely to occur in companies that encourage open communication and where employees are encouraged to contribute their ideas and input.